Tuesday, January 3, 2012

Ga. childhood obesity PSAs spark controversy

PHOTO: Children's Healthcare of Atlanta's Strong4Life campaign features a series of TV and print ads with statements made by overweight children.Childhood obesity public service announcements airing in Georgia have some critics crying foul that the dark-themed ads featuring grim overweight kids could backfire.

"We felt like we needed a very arresting, abrupt campaign that said: 'Hey, Georgia! Wake up. This is a problem,' " Linda Matzigkeit, a senior vice president at Children's Healthcare, a co-sponsor of the ads, told The Atlanta Journal-Constitution.  - HealthPop - CBS News

Related articles:

PICTURES: Oops! 8 ways parents make kids fat
VIDEOS: Darren Aronofsky directs terrifying anti-meth PSAs

'Stop Sugarcoating' Child Obesity Ads Draw Controversy - ABC News







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