Sunday, January 24, 2010

New report: Kids spend 7.5 hours per day on 'entertainment media'

By Larry Magid

http://www.dvdsourcelist.com/wholesale_video_games2.jpgA new Kaiser Family Foundation study about kids' use of media has some startling implications.

It found that "entertainment media" use among children and teens is up dramatically from five years ago. It also found that about 70 percent of youth say their families have no rules about how much time they can spend with TV, video games or computers.

I have to admit I was a bit disturbed after poring through the 85-page report. But it's important to put this study into a broader context of how kids use media and how kids manage risk.

Kids today spend an average of 7 hours and 38 minutes a day consuming what the report calls "entertainment media." But it gets worse. If you consider that kids are multi-tasking, it's actually closer to 11 hours. That's nearly every minute of every day when kids aren't in school or sleeping.

The report, "Generation M2: Media in the Lives of 8- to 18-Year-Olds," compares data from 2009 to similar studies done in 2004 and 1999.  Read more...




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