by Tom Henderson
A spokesman for the Department of Health tells the London Daily Mail the government does not formally use "Breast is Best" as a slogan. It's just a popular phrase that has been attached to government educational efforts. The department's website actually uses the non-rhyming phrase, "Breastfeeding gives babies the best start in life."
Regardless, groups, including the Breastfeeding Network, find the government's approach trite. Lesley Backhouse, the chair of the organization, tells the BBC the message -- no matter how it is officially phrased -- suggests breast-feeding is something special rather than the norm.
"We've got to knock breast-feeding off this pedestal," she tells the national broadcasting system. "Breast-feeding is the only case where the biological norm is expressed as the exception rather than the rule." Read more...
A spokesman for the Department of Health tells the London Daily Mail the government does not formally use "Breast is Best" as a slogan. It's just a popular phrase that has been attached to government educational efforts. The department's website actually uses the non-rhyming phrase, "Breastfeeding gives babies the best start in life."
Regardless, groups, including the Breastfeeding Network, find the government's approach trite. Lesley Backhouse, the chair of the organization, tells the BBC the message -- no matter how it is officially phrased -- suggests breast-feeding is something special rather than the norm.
"We've got to knock breast-feeding off this pedestal," she tells the national broadcasting system. "Breast-feeding is the only case where the biological norm is expressed as the exception rather than the rule." Read more...
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