Saturday, February 20, 2010

Child 'mini-marketeers' paid by junk food firms to secretly push products among their friends

By Sean Poulter
pugh

Children are being paid up to £25 a week to promote sugary soft drinks and other products through social networking sites and playground chat.

Products including Fanta and Cheestrings are at the centre of stealth marketing campaigns.

Firms are turning to the controversial tactics after moves to crack down on TV advertising of unhealthy products.  Read more...




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