Saturday, February 6, 2010

Youth to Youth surveying ads on Super Bowl

teen drink The Super Bowl is nearly as famous for its commercials and halftime show as it is for the game itself.

Yet the products advertised and the audience viewing those advertisements are of great concern.

Results from the Drug-Free Action Alliance Super Bowl Survey 2009 revealed that two of the top three "most memorable" commercials, according to middle and high school students, were beer commercials.

That falls in line with studies suggesting that alcohol commercials target youth.  Read more…

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