Friday, April 2, 2010

Fighting Back With Knowledge; Campaign Aims to Inform Black Youth

African Americans represent just 12 percent of the US population but 46 percent of people living with HIV, as well as 45 percent of new infections each year. Black youth are particularly at risk, accounting for more than 50 percent of new HIV infections among people ages 13-24, CDC figures show.

"We can't ever end the epidemic in the African-American community until we end the epidemic among our young people," said Donna McCree, a behavioral scientist in CDC's Division of HIV/AIDS Prevention. "We want them to talk about HIV. We have to break the cycle."

Toward that goal, CDC in March launched "i know," a social media campaign targeting blacks ages 18-24. Using Facebook, Twitter, text messaging (44144), a new Web site, and public service announcements, CDC is taking its message to young people where they connect in the hope of stimulating conversations around HIV/AIDS.  Read more...



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