Sunday, February 6, 2011

Reading, Writing & Favoriting: The Power Of Tapping Into Crowdsourced Content

inkpopYpulse: How was the inkpop platform built or tweaked to accommodate the needs of an interactive community of readers and writers? Could you describe the dynamic between members?

Becki Heller: When inkpop.com was built last year, HarperCollins wanted to create a more social book site experience. That was impetus for inkpop. Over the year HarperCollins has really seen the power of this site. It’s allowing us to really see what teens want to read and to give them their chance to express themselves. We’re taking our motto, “Your World, Your Books,” seriously. | Ypulse
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