Saturday, March 6, 2010

Ludacris, Foxx target black youth in social media push on HIV

Recording artist and actor Ludacris appears on Fuse TV Feb. 25. Ludacris is among stars participating in the CDC's campaign to raise awareness of HIV/AIDS in the black community, which is disproportionately impacted by the virus.By Steve Sternberg

Actor Jamie Foxx and recording artist Chris "Ludacris" Bridges today join the ranks of celebrities who have lent their popularity to push HIV prevention as part of a social media effort targeting young African Americans.

The "i know" campaign is sponsored by the Centers for Disease Control and Prevention, which aims to draw thousands of young people into a conversation about HIV using Facebook, Twitter, text messages and a website (actagainstaids.org). It launches today with an event at Clark Atlanta University that will be webcast to students nationwide.  Read more...



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