Tuesday, March 16, 2010

Teen Girls Drawn to Cigarette Ads in Fashion Mags

by Monique El-Faizy

Cigarette manufacturer RJ Reynolds took its campaign into the heart of chic-girl culture, and ran ads for the pink camel-bearing brand in magazines that are teen faves such as Vogue, Cosmopolitan and Glamour. Some of the ads resemble magazine fashion pages. A new study published in the April issue of Pediatrics shows the approach grabbed the attention of teens.   Read more...


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