Thursday, July 8, 2010

Children exposed to fewer TV ads for sweets, beverages but more for fast food

Children were exposed to fewer television advertisements for sweets and sugar-sweetened beverages in 2007 compared with 2003. However, children now see more fast-food advertisements, and racial gaps in exposure to all food advertising have increased, according to new research.

“The study showed a number of positive changes in exposure to food advertising between 2003 and 2007 seen by children,” Lisa Powell, PhD, research professor in the department of economics and senior research scientist at the Institute for Health Research and Policy, University of Illinois, Chicago, told Infectious Diseases in Children. Read more...



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