Monday, January 17, 2011

Murdoch takes aim at youth market with digital newspaper for iPads

EVEN FOR the world's most powerful media mogul, it was a bold call. ''We'll have young people reading newspapers,'' the chief executive of News Corp, Rupert Murdoch, said in August during an earnings call for the company.

The method by which he plans to achieve this feat is believed to be ready for unveiling within weeks.

It is called The Daily and it is a new national US digital ''newspaper'' that will reportedly cost US99¢ a week on tablet devices. It will not exist on the internet, and according to Mr Murdoch, 79, it will be a ''real game changer''. Read more...
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