The campaign is built on the understanding that there's a 'thin line' between what may begin as a harmless joke and something that could end up having a serious impact. We know no generation has ever had to deal with this, so we want to partner with young people to help figure it out. On-air, online and on cell phones, we hope to spark a conversation and deliver information that helps young people everywhere draw their own digital line. : www.athinline.org
Tuesday, January 11, 2011
A Thin Line: sexting, cyber-bullying and digital dating abuse
MTV's A THIN LINE campaign was developed to empower young people to identify, respond to, and stop the spread of digital abuse, which includes behaviors like sexting, cyber-bullying and digital dating abuse. Digital abuse is impacting young people nationwide, with 50 percent of 14-24 year olds reporting they have been the target of some form of digital abuse.
The campaign is built on the understanding that there's a 'thin line' between what may begin as a harmless joke and something that could end up having a serious impact. We know no generation has ever had to deal with this, so we want to partner with young people to help figure it out. On-air, online and on cell phones, we hope to spark a conversation and deliver information that helps young people everywhere draw their own digital line. : www.athinline.org
The campaign is built on the understanding that there's a 'thin line' between what may begin as a harmless joke and something that could end up having a serious impact. We know no generation has ever had to deal with this, so we want to partner with young people to help figure it out. On-air, online and on cell phones, we hope to spark a conversation and deliver information that helps young people everywhere draw their own digital line. : www.athinline.org
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