Facebook cartoon character campaign 'nothing to do with the NSPCC', charity says

A Facebook campaign which purports to fight child abuse by asking users to change their profile picture to that of their favourite cartoon character has run into controversy.

The campaign, which urges the image swap, has swept the social networking site and boasts a group page of nearly 90,000 fans. While many believe the viral originated from the children's charity the NSPCC, it has denied any involvement, although welcomes the focus on the work it does.

However, disturbingly, rumours are now sweeping the net that the campaign is actually a smokescreen for paedophiles hoping to narrow down which users are children. | Mail Online