Monday, December 6, 2010

Computer games are addictive and use psychological ploys first tested on lab rats

Computer games are dangerously addictive and contain powerful psychological devices designed to make some fans play compulsively, a Panorama investigation will reveal tonight.

A simple technique based on a 1950s study of rats feeding themselves by pressing a lever, which encourages repeat behaviour by rewarding it at random, has effectively been adapted for use in gaming and is feared to encourage addiction. | Mail Online

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