Friday, December 17, 2010

Youth exposure to alcohol ads on TV growing faster than adults

Despite efforts by alcohol companies to strengthen their self-regulatory standards, the average number of ads seen by youth watching television increased from 217 in 2001 to 366 in 2009, or one alcohol ad per day.

“One a day is great for vitamins but not for young people being exposed to alcohol advertising,” said David H. Jernigan, PhD, CAMY director. “This is a significant and troubling escalation, and shows the ineffectiveness of the industry’s current voluntary standards.” Read more....

The report, which is available at http://www.camy.org


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