Tuesday, March 22, 2011

Cynopsis Media :: Upfront 2011: The Kids Market

Buoyed by both the growth in non-endemic advertisers and ad dollars from new toy marketers, kids television networks are cautiously optimistic about their upfront selling season that's just begun to kick off. After a rocky few years, the major players in the kids market say the ad business has stabilized and the fallout from the regulations on food marketing to kids has been absorbed. Agency experts largely agree, and they too are expecting a stable upfront business for kids. That should set the tone for the rest of the upfront ad buying and selling, since the cable, syndication and broadcast markets often mirror the kids market in dips and rises. Cynopsis Media

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