Tuesday, March 22, 2011

Kids’ Business Looks for Grown-Up Boost

Kids’ TV isn’t just for children any more.

A lot of moms are watching with their offspring, and marketers are itching to reach those parents, and that’s one reason why this year’s kids’ market is expected to be strong.

The kids’ TV business contracted with the rest of the industry when the recession hit. But some on the sales side think the market could add several hundred millions in new spending, topping the $1 billion mark and moving into record territory, in 2011-2012. | Multichannel News
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