A revelatory report released by The Cornucopia Institute, an organic industry watchdog, has stirred 
controversy in the natural foods marketing arena by highlighting abusive marketing practices by some of the nation’s largest breakfast cereal manufacturers. In some cases, companies such as Kellogg’s, Quaker Oats (PepsiCo), Barbara’s Bakery and Whole Foods Market are selling products contaminated with toxic agrichemicals and Monsanto’s genetically engineered organisms while promoting them as “natural.”
The new report, Cereal Crimes: How “Natural” Claims Deceive Consumers and Undermine the Organic Label—A Look Down the Cereal and Granola Aisle, explores this growing trend of marketing conventional foods as “natural” to lure health-conscious and eco-conscious consumers and their shopping dollars. Reading
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