Jay-Z is to black male millennials what Oprah is to... everyone else. He moves, we move. He endorses Cristal, we go broke buying it at the bar. He boycotts Cristal, we adjust our taste buds. He sports Rocawear, throwback jerseys, button-ups, or Che Guevara T-shirts, we’re in the store the next day searching for an affordable imitation. Jay hasn’t just given us music, he’s imparted an entire lifestyle.
Naturally, there are some holdouts. You could still be salty about that scuffle with Nas and genuinely think Jay lost (c’mon guys). Or you may be a staunch anti-capitalist who never glances the direction of platinum plaques. Maybe you’re a diehard Dipset fan still clutching memories of Cam’ron’s pink fur coat and nonsensical verses. But no matter where you stand, you’re aware of Jay-Z’s presence and somehow, some way, he’s had an impact on the way you consume hip-hop. Bet. - GOOD
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