A new report claims that the makers of sugar-laden drinks such as sodas, sports drinks, energy drinks and fruit drinks take direct aim at children, particularly black and Hispanic kids, in their marketing campaigns.
Despite promises to improve their marketing practices, these companies still use tactics such as rewards for buying sugary drinks, community events, cause-related marketing, promotions and product placement in social media, according to researchers at the Yale Rudd Center for Food Policy and Obesity at Yale University. The findings were slated to be presented Monday at the American Public Health Association's annual meeting in Washington, D.C. - MSN Health & Fitness
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