Monday, December 6, 2010

Awareness campaign effective for youth

The Keep a Breast Foundation's mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support.

Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.

The purpose of Keep a Breast's 'I ♥ Boobies!' campaign is to speak to young people in their own voice about a subject that is often scary and taboo. - Morning Call

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